Jeff Kennett has blasted Hawthorn and the AFL over the decision to end the lucrative Launceston deal, calling it a mistake that will backfire.
The former Hawks president and ex-Victorian Premier, a vehement critic of the league, called the AFL inept and added the club had not lobbied publicly to continue the agreement.
He said ending Hawthorn's 25-year deal to play some home games in Launceston would cost Tasmania at least $40 million per season.