Collingwood and Melbourne need a response. It's not quite on the scale of what Neale Daniher did over the last 13 astonishing years of his life, but a response nonetheless.
The Magpies and Demons have hit significant mid-season turbulence ahead of the King's Birthday AFL blockbuster on Monday at the MCG.
Daniher's death a fortnight ago dramatically raises the importance of the occasion. This will be the 12th Big Freeze pre-game event, which raises awareness for the FightMND charity.