The exploding hype around Fremantle is fine for coach Justin Longmuir, so long as it stays outside the ladder-leading Dockers.
Fremantle extended their club-record AFL winning run to 11 last Saturday with their away victory over two-time defending premiers Brisbane.
The Dockers are yet to win a premiership in their 31-year history, but the talk in the west now is about "Flagmantle".