
In the foothills of Appalachia, a picturesque swath of land in the eastern United States, lies the Tennessee River Valley. The area is home to the Tennessee River, the Smoky Mountains, and abundant wildlife. The Tennessee River Valley rivals other American natural assets due to its history and sprawling size. Crossing over seven states, the culturally rich region can provide unparalleled access to the great outdoors for adventure-seeking travelers.
Tennessee River Valley Stewardship Council is a nonprofit that advocates for the preservation of this vulnerable natural environment and supports small businesses on their journey to attract tourists. Through the nonprofit's partnership with National Geographic, it educates, facilitates, and provides information about the Tennessee River Valley. Over 3,000 small businesses have uploaded user-generated content on the TRV Map Guide website, highlighting the hidden gems their town offers. This storytelling supports the economic development of some of Appalachia's most underserved areas.