A luxury housebuilder was rapped over breaking ad rules by wrongly telling buyers they could use a road at the centre of a bitter dispute.
The Advertising Standards Authority (ASA) censured Ambassador Homes over marketing material for Ferrymuir Gait in South Queensferry, near Edinburgh, where homes cost up to £449,000.
The firm left potential buyers thinking access to the site would be along a road owned by Transport Scotland.
The Sunday Mail told last week how the Scottish Government body had refused to allow the builder to use the road, claiming it needed sole access for maintaining three bridges which cross the nearby Firth of Forth.
Today, we can reveal ASA received a complaint last July over Ambassador's claims about access to the site.
The body agreed with the complainant, saying: "We think it likely to have breached the Advertising Codes."
But Ambassador refused to alter its sales material.
The ASA later admitted it couldn't force the Glasgow firm to make changes as it couldn't establish who had legal access to the road.
Hamish Campbell, of the Varney Residents' Association, said: "South Queensferry residents feel let down as they are basically being ignored."
The ASA said: "It is more appropriate for the complainant to raise concerns to the planning office."
Ambassador Living said: "The ASA found no action was required."
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