Michael Bologna, chief accelerator at BrightLine, delivered the closing keynote at the Advanced Advertising Summit. Under the title “What’s Working Now, and a Look into the Future,” Bologna spoke about how ad agencies, media companies and marketing brands must work closer together to ensure better advertising results.
“When those three constituents work together, I do think advertisers are well served,” he said. “They’re not when one or more of those parties fall back.”
