Adverts for a so-called “British” clothing firm that used images of roses, cobbled streets and the Union flag – when it was in fact shipping goods from a warehouse in Asia – have been banned by the regulator.
The Advertising Standards Authority found that Marble Muse misled consumers into thinking it was a British-based brand with its use of images of models styled in backdrops including a countryside setting surrounded by roses and a cobbled London street.
