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Ilayaraja Subramanian, Lecturer in Marketing, University of Canterbury

Ads are coming to AI. Does that really have to be such a bad thing?

AI Anthropic OpenAI Artificial Intelligence ChatGPT
Matthias Balk/Getty Images

American artificial intelligence (AI) company Anthropic this month attracted applause – and a surge in users – for clever advertisements poking fun at its competition.

In the commercials, an AI assistant awkwardly breaks away mid-conversation to push products such as shoe insoles and dating services. “Ads are coming to AI”, the Super Bowl-tied spots warned, but not to Anthtropic’s own chatbot Claude.

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