Adrian Bosshard is relaxed, sitting in his office in Lengnau, Switzerland. Behind him is an artwork of the Swiss Alps, and in front, a selection of Rado watches. There’s one from the Integral collection that his wife gifted him 30 years ago, and a new model from the Captain Cook collection that he wears daily. Both highlight the Swiss brand’s high-tech ceramic, which, as he says “is a material that is fully proven because we see that more and more brands are starting to use it, like Blancpain, Omega, Longines, Hublot”.
The CEO adds that it is a sign that the material has huge advantages. “As Master of Materials, Rado has the highest experience in this field, and we are a step ahead in using it,” he adds, sharing that the brand is currently focusing on new colours, though R&D continues. “As with a sport, when you are winning, you cannot stay and rest, you have to work to stay on the winning level.” The former motorcycle racer would certainly know.
