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Digital Camera World
Digital Camera World
Adam Juniper

Adobe tells creators "At the end of the day AI is just a tool" – BrandonB and Niko Amolina on stage as Adobe holds first-ever Creator Live event in London

Adobe Marketing Manager set at Adobe Creator Live at Kensington Olympia.

Opening the Adobe Creator Live 2026 event in London, the Adobe's Simon Morris told the crowd that it was the "500 of the UK's to creators," and, while acknowledging that AI would be a big part of the conversation, "AI if just a tool. Creativity always starts with you."

Adobe Creator Live 2026 is a new event, replacing similar events, with a number of speakers known to internet creators speaking on subjects like strategies for generating income and using tools like Adobe Firefly – very much the focus of the event when it comes to software.

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