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Creative Bloq
Creative Bloq
Technology
Tom May

Adobe's shock pricing move is controversial, but it's also pretty clever

Photoshop updates.

Adobe's Creative Cloud has been a point of contention since its 2013 launch, when the company pivoted away from traditional software ownership (you pay a one-off price) to a subscription-based model (you keep paying forever).

While the change brought regular updates and cloud features, for many creatives, these high monthly costs have become an increasingly painful expense. Of course, it's fine if your employer is paying, but for freelancers and small studios operating on tight margins, it's not fine at all, however much they need Adobe software.

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