Good morning. The next evolution of personalization for customers is slated to be agentic AI—autonomous digital agents capable of independently performing tasks. For marketing software giant Adobe, that means a top priority is building out a collection of its own brand of creative agents.
During the Adobe Summit last week in Las Vegas, I had a conversation with Dan Durn, CFO and EVP of finance, technology services, and operations at Adobe. The company is placing a big bet on agentic AI and announced 10 agents and an agent orchestration tool on its Adobe Experience platform. It’s also designed to work with third-party agents and customer-built agents.
