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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Adobe's Bluesky rejection proves the brand is woefully out of touch with its users

Black Friday Adobe Creative Cloud sale.

Adobe recently joined the social media site Bluesky in hopes of connecting with the community, but things didn't go quite to plan. Introducing itself in an innocent post, Adobe was met with a savage onslaught of backlash, from scathing criticisms all the way to Egyptian curses, in a very unwelcoming reception.

While Adobe software has been a staple for creatives for years, the recent backlash around Adobe's pricing and AI policies has driven many to seek alternative graphic design software options. Adobe's frosty reception from Bluesky users proves that the internet can hold a grudge, and that friendly social media posts are simply not enough to mend a fractured relationship with consumers.

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