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TV Tech
TV Tech
George Winslow

Adobe Launches AI-powered Text-Based Editing and Other New Tools

Adobe collaborative editing

LAS VEGAS—In the runup to the 2023 NAB Show, Adobe has announced a host of new improvements to its production software offerings, including the launch of AI-powered text-based editing, the expansion of its Frame.io Collaboration Platform to photos and PDFs, the addition of context-sensitive Properties Panel and community-requested improvements to After-Effects and user-requested improvements to the speed and stability of its software. 

“Today’s creatives are racing to meet demand for standout video content across platforms and surfaces that is growing exponentially,” said Ashley Still, senior vice president, creative product group and digital media growth at Adobe. “We are excited to help them meet these challenges with the latest cutting-edge Premiere Pro and After Effects innovations, empowering creative professionals to focus on the craft of creating, while cutting out time- consuming tasks that prolong content ideation, creation and delivery.”

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