With Adobe's many announcements recently, we were so blown away by the advances in its AI tools to notice another novelty. But in the videos promoting the new text-to-image features from Adobe Firefly, the company behind Photoshop and Illustrator has quietly started using a new version of its logo.
Appearing in logo animations in recent videos, the new application reverses the colours of the main Adobe logo and uses the graphic mark to replace the A in the company name, effectively creating a new Adobe wordmark. It looks bold and distinct, and it's perfectly legible and recognisable. In fact, the move seems like such an obvious design decision, we're wondering what took Adobe so long (see our guide Adobe Creative Cloud discounts if you need to get access to the company's tools).
