Adobe is being smarter about AI video than I ever expected

A smartphone displaying the home screen of the Premiere Pro video editing app is centered over a background photo of a motorcycle rider surrounded by a large flock of sheep on a dirt road in a sunny, mountainous landscape.

I'll admit it: I was prepared to roll my eyes at Adobe's video announcements this week. Another AI feature that saves you "hours of time"? Another tool that "unleashes creativity"? We've heard it all before, usually followed by a bunch of workflow changes nobody asked for.

But Adobe's Max 2025's video announcements have genuinely surprised me, and not because they're flashy. They're surprising because they're sensible.