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Digital Camera World
Digital Camera World
Gareth Bevan

Adobe generative AI comes to video and you can try it right now with new Premiere Pro beta

Adobe
People sitting watching a presentation on large screens displaying a series of images with a large Adobe Premiere Pro logo .

It's Adobe Max 2024! Which means Adobe is divulging all the details on the big projects it has been working on since the last Max – and unsurprisingly, for anyone following recent years, the focus is again all about Generative AI.

Since its launch, Adobe’s Firefly AI models have become an immensely popular part of Photoshop, Lightroom, and Express, (over 4 billion images generated!) and have rapidly expanded into touching every part of the Adobe ecosystem. AI has certainly changed the photo editing game forever – now Adobe aims to inspire a similar shift in video editing with the launch of the first public beta for generative AI for video.

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