
For over a decade, Adobe Creative Cloud has been the industry-standard package for a lot of creative work, combining some of the best digital art software and video-editing software in an integrated ecosystem. Adobe's kept it that way with regular updates to its proprietary tools in apps like Photoshop, Illustrator and Premiere Pro.
Its initial integration of generative AI followed a similar approach, based around the creation of its own Adobe Firefly AI models, which were touted as being more ethical and commercially safe than those of rivals since they were trained only on licensed material.