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Geekflare
Geekflare
Keval Vachharajani

Adobe and Microsoft Teamed Up—But What Does It Mean for Marketers?

Adobe has announced the private preview of its Marketing Agent and continued agentic innovation within Microsoft 365 Copilot with Adobe Express Agent. This comes under the new partnership between Adobe and Microsoft that brings generative AI to the workflow, which is now extending to AI agents. This collaboration will bring Adobe’s new marketing agent to popular Microsoft software like Teams, PowerPoint, and Word via Microsoft 365 Copilot.

Businesses are under pressure to retain a competitive edge by increasing the efficiency and productivity of their organizations. Adobe Marketing Agent and Adobe Express Agent will be an unlock for businesses, enabling marketers to access Adobe capabilities within the natural flow of work to create impactful content and drive personalization initiatives.

Amit Ahuja, senior vice president, Digital Experience Business, Adobe
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