Adidas is withdrawing its challenge to a Black Lives Matter trademark application featuring three parallel stripes, two days after it contested the image with the US Trademark Office.
Adidas submitted a notice of opposition with the office Monday, saying in the filing that it took issue with the Black Lives Matter Global Network Foundation's application to trademark the use of three parallel yellow stripes on various items such as clothing and bags.
The company said that it felt that if Black Lives Matter was allowed to use the stripes, it would be “confusingly similar” to its usage of a three-stripe mark, something it had been using on its own merchandise since at least 1952.
