
Adidas announced Wednesday that it would be launching a name, image, and likeness (NIL) network this year for all NCAA student athletes enrolled in an Adidas-partnered Division 1 university. The program will apply to more than 50,000 athletes across 32 sports and 109 institutions, starting with Power 5 conference partners and HBCUs this fall. By April 2023, the program will expand to include the rest of Adidas’ sponsored schools.