Adidas has unveiled an extensive collection of sports bras guaranteed to fit everyone — and get people talking. The brand released a bold ad for its sportswear capsule featuring a photo of 25 different pairs of bare breasts, with a goal of illustrating body diversity. “We believe women’s breasts in all shapes and sizes deserve support and comfort,” Adidas captioned its post on Twitter. “Which is why our new sports bra range contains 43 styles, so everyone can find the right fit for them.”
The brand’s ad, which does not censor the breasts in any way, incited both angry and approving remarks from social media users. One Twitter user shared, “This is major. Well done Adidas!” Another user, known only as “dmoney$,” threatened to report Adidas’ post in a bid to have it removed from the platform. The brand responded to the user’s Tweet, writing: “It’s perfectly natural to have breasts. We are happy to celebrate that and won’t be taking this down so we can keep doing so.”
