Adidas backtracks after fighting against Black Lives Matter’s merch designs

Shoes line a wall in an Adidas store on August 12, 2021 in Miami, Florida. (Credit: Joe Raedle—Getty Images)

Adidas has U-turned on its objection to the Black Lives Matter movement’s logo, 48 hours after asking U.S. officials to reject the group’s application to trademark a three-stripe design.

In a filing submitted to the U.S. Patent and Trademark Office, Adidas argued that its so-called Three-Stripe Mark, which it has been using since 1952, “enjoys wide public acceptance and association with Adidas.”