Nike may be at the top of the sneaker game — but when it comes to luxury partnerships, Adidas is king. Fresh off collaborations with Prada and Balenciaga, the sportswear label is now bringing its Three Stripes to Gucci. The partnership, first revealed earlier this year, has been touted as Adidas’s best designer link-up yet.
The Guccididas (or Adigucci) offerings tap into retro activewear designs already favored by Gucci creative director Alessandro Michele. Co-branded tracksuits, ‘70s-inspired tennis dresses, and bowling bags make up a good portion of the collection, while highlights include mesh jersey sets and a Gucci-emblazoned Adidas Gazelle sneaker. Shoppers have everything they need to step out in a kitschy sport-inspired look — and, as the collaboration’s campaign demonstrates, styling your hair like Farrah Fawcett is the perfect finishing touch.
Vintage but better? —
Although this release is only the first from Adidas and Gucci, with more expected later this year, there’s already an extensive selection to choose from. Ready-to-wear apparel including shirts, joggers, jumpsuits, and skirts all bear colorful prints — with many blending Adidas’s Three Stripes with Gucci’s Web print. Tracksuits, a heavy theme throughout the collection, come in multiple styles including shorts and flared pants variations. Each piece is meant to blend seamlessly between tennis courts and luxury events, the latter of where they’ll undoubtedly make the most appearances.
Retro accessories such as bucket hats, knee-high socks, duffles, and crossbody bags help complete the look in colors red, yellow, and black. More co-branding, this time combining Adidas’s Trefoil motif with Gucci’s namesake logo, appears on many of the leather bags to call back to ‘70s and ‘80s gym duffels. Ready for any occasion, and any accompanying weather, the collection also includes umbrellas, scarves, glasses, and visors.
Still, Adidas is known best for its sneakers, making its co-branded Gazelle the most coveted piece of the collaboration. Multiple iterations of the kicks are available, with some sporting green suede, blue and yellow hits, translucent soles, and pink and green color blocking. The highlight of them all is hard to miss: Decked out entirely in Gucci’s signature monogram, one Gazelle sneaker features red leather heel tabs (also flaunting Gucci branding), translucent soles (also flaunting Gucci branding), and a debossed tongue (yes, also flaunting Gucci branding). Only Adidas’s white Three Stripes, gold Gazelle branding, and Trefoil logo appear on the footwear.
Athleisure, but Gucci —
The entire collection is now available on Gucci’s website and Adidas’s Confirmed app, while a series of Adidas x Gucci pop-up shops will soon appear across the globe. Keep in mind, however, that the collaboration falls more under Gucci prices than Adidas’s own: Hats start at $560; bags at $1,350; and some jackets are priced for more than $2,700. The super Gucci Gazelle weighs in at $850, which could perhaps be considered a low price for something smothered in the label’s monogram. Just know they’ll be more to come from Adidas and Gucci — although a better price isn’t guaranteed.
