Nike may be at the top of the sneaker game — but when it comes to luxury partnerships, Adidas is king. Fresh off collaborations with Prada and Balenciaga, the sportswear label is now bringing its Three Stripes to Gucci. The partnership, first revealed earlier this year, has been touted as Adidas’s best designer link-up yet.
The Guccididas (or Adigucci) offerings tap into retro activewear designs already favored by Gucci creative director Alessandro Michele. Co-branded tracksuits, ‘70s-inspired tennis dresses, and bowling bags make up a good portion of the collection, while highlights include mesh jersey sets and a Gucci-emblazoned Adidas Gazelle sneaker. Shoppers have everything they need to step out in a kitschy sport-inspired look — and, as the collaboration’s campaign demonstrates, styling your hair like Farrah Fawcett is the perfect finishing touch.
