An advert for vegan charity Viva! featuring a woman eating raw offal and blood from a corner-style yoghurt has been banned for being likely to cause serious and widespread offence.
The ad, seen on Facebook and Instagram and the Duolingo and Poki Games apps in May, showed the woman opening the product labelled “Killer Yoghurt. Flavoured with a mother’s grief”, to the sound of upbeat music.
