Lidl has been named cheapest supermarket in The Grocer’s ‘Super Grocer 33’ for the third time in a row. The index, which compares the price of 33 everyday grocery items across the UK’s seven major supermarkets, found Lidl to be £15.44 cheaper than Morrisons, and £27.88 cheaper than the most expensive retailer.
As part of the monthly analysis, The Grocer compares prices of items on shopping lists across the nation, from fresh produce such as milk and grapes, to deodorant, and branded items including Cadbury Fruit & Nut and Hovis bread.
Lidl offered the lowest price for 27 products, of which they were exclusively cheapest for asparagus tips, Cadbury Fruit & Nut, feta, honeydew melon, and tomato purée.