Ganni's been making headlines lately. It opted to skip presenting a Fall 2024 runway show altogether. Then it decided to present its Spring 2025 collection via a runway show in Paris, not its hometown of Copenhagen. Now the Danish fashion house drops its Fall 2024 campaign starring Christina Ricci.
The ads feature the actress taking on three personas: the Protagonist, the Free-Spirit and the Unconventionalist. The first is the ultimate boss in and out of the office. The second is pretty self-explanatory. While the last is a trendsetter rather than a trend follower. Captured by Tanya and Zhenya Posternak, the campaign also includes a must-watch video.
