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AAP
AAP
Holly Hales and Rachael Ward

Insurers hiked premiums in loyalty ploy, lawsuit claims

Lawyer Ben Hardwick says more than one million Australians fell victim to the alleged misconduct. (Joel Carrett/AAP PHOTOS)

Premiums were jacked up for more than one million insurance customers in a deliberate ploy for their loyalty, a class action will allege.

Slater and Gordon filed action in Victoria's Supreme Court over how loyalty discounts were calculated and promoted to "entice" people to renew home and contents policies between 2018 and 2024.

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