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Technology
Sam Cross

Acqua di Parma kicks off its 110th birthday with an exclusive scent and Michael Fassbender

Michael Fassbender Acqua Di Parma Parma
Acqua di Parma Colonia Il Profumo Millesimato.
Quick Summary

Acqua di Parma is celebrating its 110th birthday this year, and the celebrations have just kicked off.

That includes a new scent with some rare materials, and a new campaign.

Few of us will live to see our 110th birthday, showcasing just how big of an event such an occasion is. For Acqua di Parma, 2026 marks 110 years since the brand crafted its first scent, and there looks set to be a lot of commotion coming from them to celebrate.

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