If you were still thinking about finally upgrading your gaming setup with a new prebuilt or laptop in 2026, unfortunately, I have more bad news. Acer and Asus will join the growing list of companies passing on the cost of surging memory prices to consumers, which is expected to raise the price of both their commercial business hardware and their consumer PCs early in 2026.
We previously reported that Lenovo and HP had already warned customers of upcoming price hikes, while Dell will implement price increases of up to 30% as soon as December 17, according to Business Insider. Now, Commercial Times reports that both Acer CEO Jason Chen and Asus co-CEO Samson Hu have expressed that there is an industry-wide consensus that pricing will reflect spiking memory costs (via TrendForce).
