According to our research, 11% of Trump voters can be won back. Here’s how

‘Our work shows that working-class voters are, and have always been, decidedly less progressive than their middle- and upper-class counterparts.’ Photograph: Cj Gunther/EPA

To win in 2028, Democrats need to win back a lot of working-class voters, including a lot of blue-collar Donald Trump voters. Doing so requires dispensing with some long-held myths that have captured the minds of Democratic party strategists. The first is that persuading working-class Trump supporters is a waste of time. They are – so the story goes – so totally absorbed in Magaland that there is no winning them back. Why bother? On the flip side, some liberals insist that some of these voters are winnable, if only Democrats can make themselves more like Trump by embracing tax cuts and tough talk. A third notion, favored by progressives, says that if liberals just crank the progressive economic message up to 11, blue-collar voters will come running home.

The truth is, none of these strategies are particularly useful. Because none of them take working-class interests, values and attitudes seriously enough. Fortunately, new research from the Center for Working-Class Politics (CWCP) can help shed light on what working-class voters actually want. And it can offer the Democrats a path out of the wilderness.