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Fortune
Fortune
Nick Lichtenberg

Accenture exec gets real on transformation: 'the data and AI strategy is not a separate strategy, it is the business strategy'

Arnab (Credit: Fortune)

In a landscape where corporations are scrambling to adopt generative AI, one of Accenture’s top executives responsible for artificial intelligence (AI) offered a stark reality check to business leaders: it’s not a side project.

During the recent Fortune Brainstorm AI conference, Arnab Chakraborty, Chief Responsible AI Officer at Accenture, argued that the era of treating technology roadmaps as distinct from corporate goals is over. “The data and AI strategy is not a separate strategy, it is the business strategy,” he said, emphasizing that for modern organizations, these elements must be the foundation of the entire operation.

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