
In the automotive industry, missed opportunities and unrealized concepts often populate the annals of history. One such tale of unrealized potential belongs to the GMC Jimmy, a midsize SUV that was originally launched for the 1970 model year and kept in production until 1991. In 2017, within the hallowed halls of General Motors, a dedicated team was working on plans for a revival of the model as a robust competitor for the Ford Bronco and Jeep Wrangler. However, fate had other plans, and the project met an untimely demise, but a new report from GM Authority unveils interesting details from behind the curtains.