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Fortune
Fortune
Eleanor Pringle

Abercrombie & Fitch outperformed AI darling Nvidia in 2023—its CEO credits COVID lessons for stock surge

Fran Horowitz, CEO of Abercrombie & Fitch (Credit: Patrick MacLeod/WWD/Penske Media - Getty Images)

Blazers and slacks outshone chipmakers in 2023 despite the furore around AI—and the CEO of Abercrombie & Fitch says targeting young millennials was the golden ticket.

Ohio-based Abercrombie & Fitch exploded onto the market in the 1990s with its all-American college sports aesthetic.

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