
New York City – The NFL is stepping up its style game. Abercrombie & Fitch has been named the league's first official fashion partner, launching a multiyear collaboration that brings player and fan apparel into a new, fashion-forward era.
The multiyear partnership gives Abercrombie & Fitch exclusive rights to feature NFL branding and provide personalized styling services for players, including access to a style concierge and the brand's latest collections. NFL players such as Christian McCaffrey, Amon-Ra St. Brown, Tee Higgins and CeeDee Lamb are among those featured in the inaugural campaign.