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Fashion Times
Fashion Times
Lifestyle
Rachelle Rochefort

Abercrombie & Fitch Named NFL's First Official Fashion Partner

NFL stars showcase their off-field style in Abercrombie & Fitch’s inaugural campaign as the league’s first official fashion partner (Credit: Abercrombie & Fitch Management Co.)

New York City – The NFL is stepping up its style game. Abercrombie & Fitch has been named the league's first official fashion partner, launching a multiyear collaboration that brings player and fan apparel into a new, fashion-forward era.

The multiyear partnership gives Abercrombie & Fitch exclusive rights to feature NFL branding and provide personalized styling services for players, including access to a style concierge and the brand's latest collections. NFL players such as Christian McCaffrey, Amon-Ra St. Brown, Tee Higgins and CeeDee Lamb are among those featured in the inaugural campaign.

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