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R. Thomas Umstead

ABC, ESPN Banking on Star Power To Drive NBA Finals Ratings

NBA ESPN Luka Doncic Celtics Jayson Tatum NBA Finals Mavericks Finals Doris Burke The Dallas Mavericks
Luka Doncic #77 of the Dallas Mavericks dribbles the ball during the game against the Boston Celtics on March 1, 2024.

ESPN tips off its NBA Finals coverage tonight (June 6) on ABC with hopes that the Boston Celtics-Dallas Mavericks title matchup will attract both hardcore and casual hoops fans.

The league enters the finals after overall NBA playoffs ratings dropped 11% to 4.10 million viewers across ABC, ESPN TNT and NBA TV compared to last year, according to Nielsen numbers supplied by SportsMedia Watch. 

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