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Evening Standard
Evening Standard
Business
Rhiannon Curry

ABBA-backed company hires Harry Potter exec to start London office

Bjorn Ulvaeus, Agnetha Faltskog, Benny Andersson and Anni-Frid Lyngstad of the Swedish band Abba preparing for the VR Voyage experience

(Picture: PA)

Pophouse, the Stockholm-based entertainment company owned by ABBA member Björn Ulvaeus, has hired the former chief creative officer for the Harry Potter franchise to front a new London office.

James McKnight is Pophouse’s first UK hire and will be head of entertainment research and development for the company, which makes money out of music, podcast, book and gaming brands by turning them into entertainment experiences.

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