Aavin on Tuesday launched a milk variant in Chennai – fortified cow milk with vitamins A and D. The purple-coloured packs are being produced at Ambattur, Sholinganallur and Madhavaram dairies of the milk major.
Half a litre of the new variant will cost ₹22. It is termed as cow milk, according to the norms of Food Safety and Standards Authority of India (FSSAI) and has 3.5% fat, 8.5% solids non-fat (SNF).
Sources in Aavin said the FSSAI had been recommending the Tamil Nadu Cooperative Milk Producers Federation, whose popular brand is Aavin, to add the vitamin supplements to help certain sections of the population, including children and elders, who have vitamin deficiency.
