A year after Canon increased production, this PowerShot compact camera is still so viral that used models are nearly twice the new cost

Side view of a black digital camera with lens extended and flip-out LCD screen opened.

The Canon PowerShot G7 X Mark III launched in 2019 at a time when compact cameras were losing steam to smartphones. But then, five years after it launched, something unusual happened: influencers discovered what the camera’s one-inch sensor and zoom lens could do. And suddenly, the aging G7 X Mark III was a viral sensation.

But because the Canon PowerShot G7 X Mark III’s viral fame came as point-and-shoots were declining, the camera’s fame came at a cost – literally. With the unexpected surge in popularity, the G7 X Mark III quickly went out of stock. Used prices shot up, and third-party sellers started charging far more than the camera’s $879 / £859 / AU$1,349 list price.