This bank CEO is not like the other girls, or at least he doesn't want you to think he is, as he asserts that he knows his customers are struggling. “In many ways, someone today that’s making $100,000-plus really struggles to live the American Dream for a variety of different reasons, and they need a relationship bank,” Anthony Noto, the chief executive of SoFi Technologies, said in a JPMorgan investor conference this week.
Citing the hefty price of going to college, Noto explains that many workers are graduating and “going to be in a hole and they can’t invest.” He’s not wrong. The price of higher education is starting younger generations off on the wrong economic foot, so to speak, making it hard for them to build wealth and reach the same financial milestones as previous cohorts.
