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The Conversation
Bernardo Figueiredo, Associate Professor of Marketing, RMIT University

‘A virtual seat at the family table’: why older people are among the biggest users of social media

Andrii Iemelianenko/Shutterstock

The Australian government’s recent decision to ban under 16s from social media has focused attention on the harms it can cause – especially for young people.

But young people are just one segment of the population who use social media. According to the Digital 2024 report, 78.3% of Australians regularly use platforms such as Facebook and Instagram – mainly for keeping in touch with friends and family.

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