With everyone so fed up with AI-generated flyers, some designers think it's time we rediscovered the incredible creative potential of pens. And a viral challenge has come up with some ingenious ways to advertise the humble stationery item in this AI Age.
What began as one LinkedIn user's spec ad idea for the Parker Pen Company shared sparked a competition with hundreds of entries and prizes provided by the brand itself. It's a rare story that makes you feel glad for social media again, while also throwing up some great ideas about how creative advertising can help a brand remain relevant in changing times.
