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Fortune
Fortune
Geoff Colvin

A top economist who studies AI says it will double productivity in the next decade: ‘You need to embrace this technology and not resist it’

(Credit: Roy Rochlin—Getty Images)

Years before Open AI’s ChatGPT startled the world in 2022, Erik Brynjolfsson was studying the questions that have since made AI a red-hot topic: Will the technology spark mass unemployment? Which companies will thrive or wither as AI advances? Will rapidly improving AI be good or bad for the economy?

Brynjolfsson is well equipped to answer such questions. He’s a professor at Stanford University, director of its Digital Economy Lab, and an economist who moved his office to a different building “to be in the middle of all the computer scientists.” 

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