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Fortune

Jessica Coacci

A tax company in Kansas City gave thousands of workers the afternoon off to celebrate Taylor Swift and Travis Kelce’s engagement

Taylor Swift Travis Kelce X Kansas City HR Block Instagram Buffalo Wild Wings Fortune Internet

Taylor Swift and Travis Kelce (Credit: David Eulitt-Getty Images)

H&R Block gave its Kansas City employees the afternoon off after billionaire pop icon Taylor Swift announced her engagement to Super Bowl star Travis Kelce this Tuesday. The $6.6 billion company shared a viral email that read, “Celebrate love. Speculate about the dress,” letting employees off for the afternoon. The post joined a wave of playful brand reactions, from Krispy Kreme to Buffalo Wild Wings, all tapping into the viral moment and power of Swiftonomics.

Taylor Swift and Travis Kelce’s engagement didn’t just break the internet—it paused the workday for thousands at H&R Block’s Kansas City headquarters.

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