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Fortune
Fortune
Katica Roy

A tale of two economies: Why IKEA’s strategy is the antidote to the middle-class margin collapse

ikea (Credit: Riccardo Milani / Hans Lucas / AFP via Getty Images)

In June, SpaceX’s record-breaking IPO made Elon Musk the world’s first trillionaire. At the same time, a very different economic reality was unfolding for millions of American households.

We are currently living in a tale of two economies.

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