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France 24
France 24
World
Annette YOUNG

A Sydney Sweeney ad goes viral: Are we all just being played?

Cover image: THE 51 PERCENT © France 24

Another Sydney Sweeney ad goes viral – this time promoting a sports betting application almost naked. The campaign sparked fury among female athletes who said it undermines decades of progress in women's sports. Yet is the outrage itself part of the overall marketing strategy and ‘feminist-baiting’ merely a tool to get clicks?

South Korea's haenyeo or sea women have been diving for generations and harvesting seafood without oxygen tanks. But as they age, a new generation is gearing up to take over. Plus, we meet Pakistan's kick-boxing teen queens; a small but growing group of girls who are taking up the sport in the conservative Muslim nation.

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