The boss of Beaverbrooks has described the jewellery giant as a "shining light on the High Street" and revealed plans for further growth after bouncing back from the pandemic with an "exceptionally strong" year.
Managing director Anna Blackburn has also described why the historic family-owned company stuck to its values of looking after its people and local communities over the last two years as well as why it is doubling down on investing in physical stores while other retailers have shifted completely online.
In an exclusive interview with BusinessLive, the MD outlined the impact Covid has had on the firm, how the High Street is becoming more "experiential" and the introduction of a new profit bonus scheme for its employees.