
Media consumption has changed over time. The audience is no longer just watching movies and listening to music; people are also listening to podcasts and audiobooks. This has resulted in new venture developments, such as platforms like Pocket FM that offer long-form audio series content.
This shift from visuals to audio is due to many factors. The primary reason is that audio content offers a level of accessibility that video cannot. People can now consume content while commuting, working out or even while doing household chores. This versatility of audio content allows multitasking, making it a preferred choice for those leading busy lives.