In the thinking of the people who put them on, mega-events can never just be their own thing. They must leave a legacy, or, if possible, a Legacy. Remake the landscape; alter the course of history; change the whole world, if that isn’t too much to ask.
Most World Cups don’t really leave much of one, once the dust has settled. Or if they do, it’s a legacy of white elephant stadiums that burden the host nation for many years. The last World Cup in the United States, played in 1994, really did leave something tangible and positive behind: Major League Soccer, the creation of which was a condition for hosting the tournament.