A man who asked if he could bring his own cake to a birthday lunch was told by the restaurant he'd be charged £10 a head for the privilege. Upon ringing ahead of the booking to check, Ivor Baddiel was informed by staff that the extra cost was known as 'cakeage'.
The TV and radio writer, whose dad Colin came from Swansea and who is the brother of comic David Baddiel, expressed his disbelief on social media. He tweeted, "I asked the restaurant where I'm going to for a birthday lunch today if we could bring a cake with us to be brought out at the end of the meal.
"They said 'yes', but they'd charge us cakeage (yes, cakeage) at £10 a head. What is this world we live in?"